The saying ‘you only get one chance to make a first impression’ couldn’t be truer when it comes to your website. Here we explore the key components of what makes an outstanding website that ‘wows’ its visitors.

Visual Design

What Makes A Word Class Website - Visual Design

94% of people said that web design was the reason they mistrusted or rejected a website (Ironpaper)

If you want to make the right impression, the design of your website should reflect your business completely. Afterall, 94% of first impressions of a website are design-related*. It should incorporate your logo, branding, colour palette and visual identity, as well as projecting the vision, mission and values of your business.

Your website is potentially the first touch-point that a potential customer has with your business – so its design is absolutely critical in how your business is perceived.

Responsive Design

What Makes A Word Class Website - Responsive Design

1/3 of people use their mobile phone as their primary device to access the internet (Hubspot)

Increasing numbers of people using their mobile devices to access the internet. This means that responsive website design (adapts to different devices) is a must. You can check how quickly your website loads on a mobile using Google’s Test My Site tool.

User experience is a key factor in SEO. Search engines are beginning to favour responsive websites over non-responsive ones, giving them higher positions in search results. They want to see that you are offering your website visitors the same consistent experience, regardless of which device they are using.

Read more about why you need a responsive website here >>


What Makes A Word Class Website - Performance

Away from the visual elements, the structural design of your website can have a huge impact on its performance, the user experience and your search engine rankings.

To deliver maximum performance, your website structure should be well-considered. You need to make it easy for the visitor to find what they need. No one wants to wait for a page to load, so ensuring that page speeds (loading time) are optimised – using Google’s PageSpeed Insights – will help to keep visitors on your site.

Optimising every page for search engines (SEO) will help to improve your website position in search results. As a starting point, check that your content includes your chosen keywords (but don’t over-stuff them), the headings and page titles have been used correctly, and the meta descriptions (the description that shows in search results) are populated and accurately describe the page content.

Read our guide to SEO here >>

Added Value

There are countless functions and features that you can add to your website to enhance it (known as ‘plugins’), providing added value to the visitor.

This could include self-service functions such as online booking or user accounts, or ways to further connect and engage with your business, for example social media feeds, live chat, or eCommerce (online shop).

Plugins and additional features provide vast possibilities to help you deliver a brilliant user experience, keep visitors on your site and encourage repeat visits.

As part of our website design service, we can include specific features to suit your needs, for example, testimonials, contact forms, image galleries, blogs, videos and more.

In Summary…

Your website should focus on your audience, providing useful, relevant information and functions. Get your website right, and you’re one step closer to achieving your overall business goals.

If you’re looking for a website that gets people talking for the right reasons, we’re here to help.

Contact us or take a look at our website design services here >>

*Northumbria and Sheffield Universities