With so little time on your hands, it’s easy to neglect the management and maintenance of your website.

Whilst website management may not seem like something you need to focus on (after all, your business is online – and that’s what counts, right?) it’s essential to keep your website up-to-date, maintained and secure in order to prevent security vulnerabilities, keep everything running as it should and to deliver a fantastic user experience.

The Quick Guide To Website Management - Blog

If you’re not regularly maintaining and managing your website, you could be in for a shock one day!

The risks to your website include potential hacking and security breaches, elements within the pages not working correctly, and even the possibility of losing your entire website.

Treat your website as a living, breathing on-going project, keeping the following areas maintained:

Software & Technical Updates

The Quick Guide To Website Management - Software & Technical Updates

The software and tools that run your website (such as WordPress, PHP and plugins) are frequently updated by their developers.

It’s important to regularly check that your website is using the latest versions and install updates as soon as they become available. If not, then you could find that certain aspects of your website stop working or are no longer compatible.

Security & Spam Protection

The Quick Guide To Website Management - Security & Spam Protection

Your website visitors expect to have a trouble-free experience, so keeping it secure is vital.

As part of your regular website maintenance, reviewing the security will help you to prevent threats such as hacking, viruses and malware.

To demonstrate just how seriously you take visitor security, you could also install an SSL certificate. This guarantees that any data submitted through your website (such as email addresses or payment details) is encrypted and increases visitor trust. An added bonus is that search engines are beginning to favour websites with SSL certificates – which could also help to boost your search engine rankings.


The Quick Guide To Website Management - Backups

Backing-up your website on a regular basis – ideally daily or weekly – means that should any issues arise, such as the website displaying incorrectly, or content being deleted accidentally, you will be able to restore your website fairly easily and painlessly.

We can’t stress enough just how important backups are!

Not making regular backups is a huge risk and could be costly. You might not be able to retrieve your website – meaning that you could need to re-design the whole thing from scratch. Save yourself the heartache!

Website Content Management

The Quick Guide To Website Management - Website Content Management

Regularly adding fresh content to your website (e.g. new pages or blog posts) demonstrates to search engines that your website is active and maintained.

User Experience

The Quick Guide To Website Management - User Experience

Review and test your website regularly to ensure elements such as page speed, features and functionalities are optimised to perform efficiently and deliver a great user experience to visitors.

Website Performance

The Quick Guide To Website Management - Analytics

Whilst monitoring your website performance isn’t an essential part of website management, it can provide valuable insights.

If you have Google Analytics installed, you can set up a report to be emailed to you showing traffic volumes (the number of visitors to your website), page performance, sources of web traffic and much more.

This will help you to understand which pages are working well, how long people spend on your website and their journey though it, plus any areas for improvement.

In Summary…

The Quick Guide To Website Management - Summary

Website management should be one of your top priorities. It may take time, but it’s a hugely important investment for your business and will save you headaches in the long-run!

From just £65 per month we can take care of all of the above with our Website Management servicecontact us today.