If you’re looking to get more from your online presence, here are a few simple tips and techniques that you can use right now to instantly improve your online marketing activity.

1) Get engaged (with your social media accounts)

Social media platforms have evolved. Simply posting updates isn’t going to get you noticed any more – chances are your posts might not even be seen by much of your audience. Unless of course, you focus on the golden rule: the more engaging your content is, the more likely people will see it. Social media platforms now reward users who post engaging content by displaying it to their followers more often.

Unless you’re lucky enough to have a dedicated social media manager, you’re probably trying to fit your social media channels in around other priorities, so start small. Share interesting content from others, engage and interact with your followers (even just liking and commenting is a great start). Then, take the next step by making your own posts more interesting by using images and videos, try to generate conversations and join discussions. Most importantly don’t be afraid to show your brand personality!

2) Start blogging

Companies that have blogs generate 67% more leads per month than companies who don’t have blogs**. Imagine that – 67% more leads by regularly posting blog articles on your website?

Whatever your industry, you probably know quite a lot about it. This is knowledge and information that others might find valuable, helpful or interesting. List the key trends, issues or themes within your sector and what your point of view is on them. You’ll soon have the beginnings of a blog schedule which you can map out to create and publish over time. Just one post a month is a brilliant start. And, if writing isn’t your thing, you could consider outsourcing it.

With careful planning or a little extra help, it’s not so difficult to get the content flowing.

3) Go local

Did you know that 78% of local mobile searches result in offline purchases?* Don’t neglect your local listings on Google and Bing, as you could potentially be missing out on a huge number of potential customers who are right on your doorstep. The listings are free and easy to set up and manage. Review them regularly to ensure they’re up-to-date with the correct contact details, address, and opening hours.

4) Take a good look at your social media persona

Your social media profiles are your chance to bring life to your business. A stagnant profile, with content last posted 6 months ago, could suggest to a potential customer that you’ve abandoned social media and have nothing to say, or that you’re not even in business anymore.

If you look at your profiles through the eyes of an outsider, what do they say about your business?

  • Do your profiles suggest professionalism?
  • Is your branding clear, consistent and attention-grabbing?
  • Do you post regularly?
  • Is there enough information available for people to get a good understanding of what your business is all about?
  • Are your contact details listed?

If not, make some changes to freshen up your profile and present your business in the best possible light.

5) Energize your business with video

Some businesses may believe that video is out of their reach. But gone are the days of big budgets, costly production and lengthy turnaround times. If you’re dreaming of promoting your products and showing off your services, video can really bring energy and impact to your brand. Not only this, but it is a really easy way for the viewer to digest your information and keep them on your site or social media pages. We love explainer videos – short, easy to consume content, which is brilliant for video and quick to produce.

Need a hand in giving your online marketing a boost? Contact us to find out how we can help.

* Source: Search Engine Land
** Source: Demand Metric