How blogging can win you more business

Businesses often view their blogs as direct sales tools that will generate instant responses or sales. But blogging is about the long-game. It’s about showcasing your expertise and knowledge - providing information and solving problems, educating the reader or answering their questions. 60% of people are inspired to seek out a [...]

March 22nd 2018|

How to beat the competition and win more customers online

Buying behaviour has changed. Gone are the days when we would simply go to a local business, make our purchase and take it home. Today, we are constantly marketed to, told that we need the latest upgrade of the iPhone, or our shoes are so last season. In such a competitive and ‘noisy’ landscape, [...]

March 4th 2018|

The GDPR and marketing: FAQs & useful resources

Over the past few months, we’ve done a lot of research into the GDPR to ensure that we get it right for ourselves and our clients. Rather than keeping all of this useful information to ourselves, we’ve condensed it into this blog post, to provide you with the key highlights of the GDPR and [...]

February 26th 2018|

6 Steps to Get Your Website GDPR Ready

The General Data Protection Regulation (GDPR) comes in to force on 25th May 2018. It's your responsibility to ensure that your business is ready. This includes looking at potential security risks and non-compliance issues relating to your website. Below are several elements of your website that should be regularly reviewed: [...]

February 15th 2018|

How branding can benefit your business

Every business has a name. But not all of them have a ‘brand’. 'Branding is the process by which companies distinguish their product offering from the competition.' - Jobber (1998) Apple, Facebook, John Lewis, Coca-Cola… all of these names bring not just a logo to mind, but also what these businesses stand for. [...]

January 23rd 2018|

5 marketing trends to look out for in 2018

Marketing is constantly evolving and its important to keep up to date. Here's our take on some of the top marketing trends for 2018 that you should be looking out for. 1) Micro-influencer marketing Influencer marketing isn’t new - celebrity endorsements and brand ambassadors are an age-old marketing technique [...]

January 8th 2018|