5 ways to optimise your website for local search

By 2021, mobile devices alone will influence $1.4 trillion in local sales*. It’s no surprise then, that implementing a local SEO strategy is crucial for all businesses. 

72% of consumers who carried out a local search visited a business within a 5 mile radius**.

Mobile is now the main device used to access the internet, so it goes without saying that consumers expect businesses to have a mobile responsive website. Google now actively looks for – and rewards – responsive websites by giving them higher prominence in search results. You can read more about this in our blog post here.

Applying local SEO tactics to your business will deliver long-term rewards – and ensures that your business is found by local customers searching for what you offer.

Here are 5 ways to optimise your website for local search:

1. CLAIM & OPTIMISE YOUR LOCAL BUSINESS LISTINGS

Ensure that your business is listed on both Google and Bing, making sure to populate your listings with as much information as possible; including your full address, contact details and opening hours. Remember to regularly check that your listings are up-to-date!

2. ADD YOUR LOCATION TO YOUR WEBSITE PAGES

If you’re using an SEO plugin such as Yoast to optimise the page content across your website, try to include your city / location in the SEO title and meta descriptions (the title and description that show up in search results). Or, if that sounds a little complicated, talk to us about how we can help.

3. ADD A MAP & ADDRESS TO YOUR WEBSITE

This is a further nudge to the search engines to indicate that your business is present in a particular location (or locations).

4. LIST YOUR BUSINESS ON REPUTABLE LOCAL DIRECTORY WEBSITES

Add your business listing to reputable directories (e.g. Yell, Thompson Local, Scoot, Facebook etc.). These are well-established, authoritative, high quality websites in the eyes of the search engines and so links back to your own website from them (known as backlinks) can really help to boost your rankings.

But…

Don’t fall into the trap of listing your business on any old directory website. Having an association with poor quality websites that exist solely to build links can have a negative impact on your SEO. Take a common sense approach – judge the quality of the directory website and consider whether you’ve heard of it before.

5. REVIEW YOUR MOBILE USER EXPERIENCE

As many people will be accessing your website via mobile, it makes sense that you should give mobile visitors a great user experience. The usability and navigation of your website can impact your search rankings, so test  your website on a few different mobile devices – does it look as it should? Is it easy to navigate? If not, take some time to rectify any issues.

Local SEO and mobile marketing are here to stay. Contact us to see how we can help.

*Source: Forrester research via WWD
** Source: Wordstream

2018-10-19T13:38:18+00:00October 12th 2018|