5 simple steps to a more engaging, user-friendly website

5 simple steps to a user-friendly website

What do 76% of consumers want from your website? Well, according to research carried out by Hubspot, they quite simply want to find information – easily.

The user experience – or usability – of your website is key in encouraging visitors to engage and interact. They want to be able to find information, contact you, make a booking or purchase – simply and easily. If you don’t give them what they want, they’ll leave – and probably go to your competitors.

User experience and engagement are central to making your website a success – but how do you implement this? Here are our top tips:

1. MAKE SURE VISITORS CAN CONTACT YOU

It might sound like a no-brainer, but it’s surprising how many businesses don’t provide comprehensive contact details on their website. If a visitor can’t find your contact details (or they’re not up-to-date) what happens? They give up and move on.

What’s convenient for one visitor may not be for another, so ensuring that you have a variety of contact methods – such as phone, email, social media or even live chat means that visitors can contact you using whichever method they prefer. It also shows that you are available and accessible.

Top Tip: Also make sure that your business’ Google and Bing listings are up-to-date.

2. SPEAK YOUR AUDIENCE’S LANGUAGE

Your tone of voice plays a huge part in how your website is perceived. Strike the right balance between professional and personal, always keeping your target audience in mind. You need to speak their language and if you don’t know how to, find out. Talk to your customers, look at how they speak on social media, learn the jargon or phrases that they use and incorporate this into your website content. The more you are able to do this, the stronger your connection with your audience will be.

3. ADD VALUE

Providing different types of content and media on your website is a great way to engage with your visitors. Videos, photographs, eBooks, free downloads etc. all add value to their experience. To encourage engagement even further, you could also open up your blog posts for comments, run competitions or even ask for contributions or collaborations.

4. MAKE IT VISUALLY APPEALING

The design of your website speaks volumes about your business, but is so often underestimated by businesses. In this case, people do judge a book by its cover!

The colours, visual style, layout, images and so on all communicate who you are, what you stand for and most importantly – your levels of professionalism. Keep it clean, fresh and contemporary. This shows visitors that you’re invested in your online presence and have moved with the times.

We recommend a website refresh (not necessarily a full re-design) every few years – as design trends, functionality, and consumer expectations change.

5. THINK LIKE A VISITOR

User experience and visual design go hand-in-hand. Keep your website streamlined and easy to navigate, using headings, lists, buttons, links and other visual elements. A consistent navigation system or menu which is fixed in-place makes it easy for visitors to find their way around. A search box also allows visitors to quickly find what they’re looking for.

You might be tempted to get creative with the pages that you include on your website, but sticking to a more conventional format (e.g. Home, About, Products/Services, Contact etc.) may be the better option. Visitors are comfortable with this format and know what to expect, so why complicate things?

Finally, remember that many of your website visitors will be using a mobile device. Ensure that your website is fully responsive – and test and test again to ensure that the mobile experience is on par with the desktop. The experience should be seamless and consistent, regardless of device.

Need some help with making your website more user-friendly? Contact us today to find out how we can transform your website and engage your visitors.

2018-10-09T23:35:00+00:00September 2nd 2018|